Search engine optimization(SEO) involves optimizing your site to get high ranking on SERPs. That is to say that SEO involves making certain modifications to your site design and content that improves the rank of your website on search engines. This way, SERPs display your website as a top result, thereby improving your Online marketing services ช่อง ทางการ ตลาด ออนไลน์ in the process.
This article highlights some of the basics of SEO to help you get a better understanding of its effects on your business.
Factors that Impact SEO
Having known what SEO entails and how it operates, let us take a look at some of the factors that can affect how you rank on search engine result pages. In search engine tools generally, Google leads the way and will never reveal the exact algorithm they use in ranking sites. However, it is clear to tell some of the factors that have an impact on the search engine results page rankings. These factors are grouped into off-page and on-page factors, and below we will explain both.
Content Marketing
The high quality of your content attracts the search engines and helps your business to connect with your site visitors.
On-Page SEO
The elements that appear on your website are the on-page SEO factors. You have total control over them, which means that if you apply best practices for SEO, you can influence this factor.
Off-Page SEO
Off-page SEO factors can also have an impact on your ranking, alongside the on-page SEO factors that your business can influence, you may not directly have control of the off-page factors, but thankfully there are ways that you can improve your chances of influencing these factors to work out in your favour.