Outdoor advertising continues to remain relevant even in the current digital age that we live in. Their relevance is driven by their versatility in both indoor and outdoor environments without the need for concern about the place’s infrastructure. Additionally, they remain highly cost effective due to the relatively little resources needed to allocated for their creation. In this article, we aim to cover the various aspects of pull up banners that make them an excellent choice for signage for your brand. Additionally, we will also cover their shortfalls and give tips on their usage.
Firstly, pull up banners are highly user friendly. Users need only set up the stick stand and pull up the banner, clipping the two together. The base provides sufficient weight to prevent the banner from easily toppling over while the stick allows for easy repositioning. Keeping the banner is an equally easy task as the stick is collapsible while the banner itself automatically retracts. When the banner has been kept, the box becomes highly portable. This mechanic saves your company both time and labour.
Secondly, the compactness of the banner makes it an ideal choice for exhibitions or for entrances. Being a portrait like banner that is pulled straight up from the box, pull up banners occupy little horizontal space. This prevents them from obstructing booths or doors while still effectively conveying their message to passers-by. Furthermore, this reduces the risk of passers-by knocking into the banner, especially during peak periods.
Thirdly, due to their relatively smaller size, pull up banners are generally an inexpensive option. They attract attention from audiences who are within close proximity to the banner and thus are excellent for conveying information such as processes or benefits. Audiences who are drawn in by the content on the banner can be easily approached by your staff for further up-selling or consultation.
One drawback of pull up banners is the lower amount of visibility that it enjoys. Since it by and large cannot be placed at an elevated height or extended horizontally, the limits on its dimensions prevents maximum visibility for an audience. Nonetheless, it serves its purposes of informing people of your offerings when they are passing by your setup.
Just like any other piece of advertising or communication, content is still king here. Deciding what to communicate and how to do so will largely affect the success of your pull up banner. If you are short on ideas or in need of a professional opinion, do consider reaching out to a Signboard Maker. Their experience with the craft and servicing of similar clients in your industry could allow them to render you valuable alternatives that help to maximise your communications.