CRMs are so well known and misunderstood software that it is not surprising to meet companies that still do not understand why they should adopt a CRM. A CRM, a customer relationship management solution, can do a lot to help you with your customer service and sales. By using CRM integration tools to integrate your company into the same software, you can gain incredible benefits like process optimization, improve customer service, but ultimately, this is the kind of tool that will support your growth and help you stay the best in your business or your industry.
So, why have CRM software? There are many reasons why a CRM like Microsoft Dynamics CRM could change everything for your company, but here are my top explanations.
Find Centralized Information
Imagine that every time you receive a call from a customer, all of their knowledge, e-mail exchanges, purchase history, and customer service interventions are collected in one place, accessible at your fingertips. What would you do from the time you would gain from not searching?
With a CRM, like Dynamics CRM, all your data, your order history, your customer records, your sales, your problems with customer service are found in the same place, accessible everywhere and at all times. Each member of your team contributes daily to enrich and refine this database, which makes it even more powerful.
Get A Better Customer Relationship
Of course, with quick access to all this information, it is much easier to solve problems and ensure customer service that meets your standards. Besides, Microsoft Dynamics CRM is a solution perfectly suited to collaborate, and it allows us to combine the efforts of several departments to solve a problem in an instant.
It should also be known that a CRM like Microsoft CRM often comes with automation capabilities and modules that rely on artificial intelligence. This allows you to automate some repetitive and redundant tasks that take up valuable time while artificial intelligence can come as a support to your customer service agents by providing them with pre-established procedures or paths depending on the nature of the issue.
Simplify The Work Of Sellers
How many times have you lost all customer data when a salesperson left your company? Too often? This is because customer relationships usually take a long time to record, record in databases, or keep up to date.
That’s why CRM like Microsoft Dynamics CRM makes life easier for salespeople by keeping all the information exchanged through e-mail, notes taken on the file, adding all the order history automatically to the data, without having to enter anything manually. It is, therefore, more comfortable to take over the file if your salesperson is busy or pass the information to a replacement.
Increase Productivity (Automation and Efficient Processes)
By being able to automate and adopt efficient methods through CRM software, there is no doubt that your organization will benefit from increased productivity. But what a CRM can do to help you is not just about artificial intelligence or software design. No, because CRM interferes and supports every part of your business.
A report of activities to produce? No problem, it’s already done, and you can find it in your files. Need to schedule a meeting? Your schedule is optimized for better management of your time, so the good times are easy. And while you’re at it, your Microsoft CRM will send you a reminder to contact a customer since they will need to renew their quarterly order soon. Dynamics CRM takes the weight off some everyday tasks to let you do what you do best.
Do you need to produce a sales pitch for an imperative customer for your organization? Gather your best sellers and your sharpest minds and conquer the market with Microsoft Dynamics CRM. No need to be in the same place; CRM is a great place to collaborate and put efforts together in times when many heads are better than one.
Work simultaneously on the same document, use your database and the full potential of the analysis module to perfect any sales pitch, and overcome any challenge.
What if your salespeople had access not only to prospects but to an effective way to target potential customers and pick them up? A CRM like Microsoft Dynamics CRM can support you in your sales tunnel by automating certain parts, illuminating you with data on the audience to target, but also by offering you a collaborative environment where all the ingredients are present to conclude a sale: from the team to the information.