A Guide to Choosing the Right Promotional Apparel to Build a Brand

The traditional image of custom promotional clothing is pretty bland. While appropriate for some brands, crisp white polo shirts with an embroidered logo in the corner don’t showcase creativity or individuality. For brands looking for a design edge, there are plenty of options from which they can choose.

In 2018 the Advertising Specialty Institute reported that promotional apparel generates thousands and thousands of impressions across the globe. For this reason, a brand must choose the right promotional clothing item for their audience. Here is an easy-to-follow guide on how to make the best choice in custom promotional clothing.

Know the Target Market

Not everyone will enjoy the same piece of clothing. A tight-fitting tank top may not be the best choice in apparel for marketing to construction workers. Understanding what is the most useful and will make the most significant impact on the customer is critical in picking the right promotional clothing item.

Know the Intended Use

Not all customer apparel is needed for the same reason. A custom company uniform will probably be a different kind of clothing than one that is created for a promotional event. The intended use of the apparel is vital information to consider when deciding what a brand’s promotional needs are.

Order from Design Professionals

Anyone can order basic pens printed with their logo and call it done. Working with a promotional merchandise company that has an on-hand designer can increase a brand’s competitive edge. A good designer can help to pinpoint the best clothing option for the target market. They take the time to understand the company’s needs and craft a product that fits them perfectly. For example, any promotional clothing from Marketiers  company can be designed to a brand’s exact specifications.

Make Sure It’s Durable

Durable customer apparel is not only more useful, and it is more likely to be passed on to another person. Durable clothing paints the brand in a positive light in the mind of the recipient. For this reason, it is critical to choose products that will last.

Keep It Useful

One of the biggest reasons that customers find promotional items annoying instead of inspiring is because they find them to be useless. The key to a company’s success with a promotional clothing item is to give wearers one that they need in their everyday life. A regular t-shirt is useful for a laborer or someone who works in a casual environment. However, an avid hiker may find a day pack or custom bag more useful and respond more favorably to that item.

Wrapping It Up

Promotional products pack a large amount of power when it comes to brand awareness and marketing. It’s essential to choose the right product for maximum impact. Offering a useful item tailored to a specific audience ensures that piece sticks around for years. The longer a brand’s promotional item is kept and used, the more impressions that are made. With this guide, companies can be sure they are getting the best item for their business.

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