Now that we have our store, we need to make it known. When a new web page is published on the Internet, this is like a needle in a haystack. Nobody knows you, and the Internet is very cold, it is more difficult to establish a relationship of trust online, than in person.
Based on the initial marketing study, we can establish strategies to attract customers. Among the essential aspects are:
Value Proposal: We must communicate what differentiates us from the competition, shape our identity, and highlight the specific benefits offered by our products or services.
Visibility: This is where SEO plays a fundamental role. We must make our store appear in the results of searches performed on Google, Yahoo, Bing, etc by using SEO services (According to digital marketing agency, Minimice Group, which is the term in Thai).
Advertising: The SEO does not provide immediate results, so we initially safe to rely on the SEM.
Broadcast channels Let’s send our message through the different channels, nothing like social networks. In some cases, traditional marketing may work. What never goes out of style is email marketing, do not miss the opportunity to use it.
Tracking And Metrics: And how are we going to know what works and what doesn’t, or how are we going to refine our strategies if we don’t track, analyze statistics and user behavior? From the first minute, we launch our sites, and we have to be watching what happens in our store.
We Finally Publish Our Online Store
And it is not all here, instead it is where it has just begun. From this moment, we must do everything possible for the customer to buy and eventually return to buy.
Constant Analysis: Analyze what works and what doesn’t. Knowing user behavior is essential to apply new strategies or improve existing ones. A heat map is handy in these cases, and we can see where they click. Analyzing the flow of behavior in Google Analytics, we can see how far they arrive and why they do not complete the purchase. This point is super important.
Analyze Your Target Audience: If you analyze who is the target audience you are addressing (age, interests, sex, work, hobbies, etc.) You can use strategies such as inbound marketing and write content that meets your expectations, and it will be easier to get their attention to become customers.
Customer Service And After-Sales Service: Social networks are a great help for this. The existence of these bidirectional channels allows us to listen to what the client has to tell us, offer help, and answer their questions.
Well, with this, we conclude our list of tips based on our experience. Achieving a successful online store depends a lot on the care you give each of these points. For any questions or clarification, you can leave us a message in the comments.