Top tips for entering the PR industry

Public Relationscan be a competitive industry to break into but the PR team at Adoni Media has5 top tips on how to enter the PR industry.

  1. Improve your writing skills

Writing is one of the largest and most important aspects of working in PR. Whether it’s writing a press release, a social media caption, or blog for content writing, most of your day-to-day tasks will involve writing. You need to be able to get your point across quickly and concisely, while also being able to adapt your writing for different audiences.

  1. Promote yourself

What better way to prove your worth in PR than perfecting your own brand? Promoting yourself, both online and offline, will ensure people know who you are and what you can do. In PR it’s all about who you know, so start networking and building up your professional contact list. Create professional accounts on Twitter, LinkedIn, Instagram or a blog to showcase your personality, expertise and skills.

  1. Immerse yourself in the media

PR encompasses a range of areas including government relations, corporate communications, media relations and crisis communications. Therefore, to work in PR you need to know what is going on in the media. Understanding the media landscape is a huge asset when it comes to writing content and pitching stories and ideas to media outlets.Whether you scroll through your Twitter feed on your way to work, or you prefer to go old school and read the newspaper, make a habit of consuming the news daily to stay up to date.

  1. Gain real-world experience

Although qualifications look great on your resume, skills and experience look even better. Work experience and internships are great ways to gain valuable mentorsand learn new skills in the PR industry. On the job experience can definitely help you stand out to an employer, so on your CV, draw attention to the transferable skills you have learned.

No PR background? No problem. Think about how you can transfer skills from past work and different industries into a PR context and sell that to your employer.

  1. Be creative

PR is a creative industry so try to promote original ideas and creative thinking. Think about how you can present yourself to a potential employer through your resume and online brand. Instead of sending a simple typed resume, try and think of other ways to display your creativity and make sure you include a portfolio with samples of your writing.

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